Every touchpoint with a client or customer is an opportunity to communicate who you are and what you’re all about. That’s why it’s important to create a consistent feel and experience throughout each connection — even beyond the phone call or email. When it comes to making a connection, don’t ignore the following touchpoints.
Website: Your website is the modern-day storefront. It’s usually the first interaction that anyone has with your company. It should give each visitor the information they need quickly and clearly without a lot of digging around. It’s also a platform to answer their questions, entertain their needs and satisfy their purchasing decisions.
Social media: Social media adds a more human element to your business. It helps customers and clients evaluate your company and identify with your culture. But remember, it’s only effective if your pages are regularly monitored and updated.
Customer service: Customer service is all about how you respond. With the right approach, you can convert a new purchaser into a life-long, loyal customer. But with the wrong approach, you can scare away a potential lead and send them running to your nearest competitor. If a buyer reaches out for more information or to have an issue resolved, this is your chance to change or reaffirm their opinion of your company.
Invoicing: While no one gets particularly excited over receiving a bill, you can make it a positive experience by making sure your invoices are clear, accurate and easy to read. Be sure to provide a range of payment options for your buyers’ convenience.
Partner touchpoints: Does your company sell products through a third-party vendor or distributor? As an extension of your company, make sure they’re in the loop regarding the content and messaging you use for your sales pitch. Provide them with the adequate training and support to help maintain brand consistency and avoid damaging the reputation you’ve worked so hard to earn.
An amicable parting: Inevitably, you’ll part ways with some customers and clients, no matter what you do. There’s always a chance they’ll return one day — and that’s largely dependent on how they were treated during the cancellation process. Make it a point to treat all customers well, even those on their way out the door.
Acknowledging personal milestones like employee birthdays is a simple yet effective way to show your appreciation and boost workforce morale. The next time an employee's birthday rolls around, keep these ideas in mind for an appropriate workplace celebration.Shine the spotlight: Don't let an employee birthday fly under the radar. Send out a monthly internal email [...]
You've worked hard to gain loyal clients - now keep them by showing them they're valued. Of course, you can always mail a card. Include a note that's handwritten, specific and personal. Taking the time shows clients that you appreciate their business. Here are more ideas to show client appreciation throughout the year:1. Schedule face time. (And we don't mean [...]
Here's to the year that has past, with its share of joy and sadness. And here's to the year to come, may it have a full measure of gladness.Love to one, friendship to many, and good will to all.Here's a toast to the future, a toast to the past, and a toast to our friends, far and near. May the [...]
Hang a large sheet of paper on the wall or a door.Attach markers so everyone can give their autograph or opinion, create a doodle or a drawing, or write the things they are thankful for.Leave the paper up during the day so everyone can enjoy it and add to it.As the day draws to a close, encourage photos [...]
Even the most organized among us may find it challenging to get in the holiday spirit while the sun is shining and there are still leaves on the trees. Some suggestions for inspiration: Listen to holiday music Play a favorite Christmas movie in the background Light a scented candle Make a mug of cocoa or spiced tea [...]
We are thankful for you and what you bring to our livesWe are so thankful for your support, your commitment, and most of all, you!Thanksgiving - a time to give thanks for family and friends like youThanksgiving gives us the opportunity to tell you how much your friendship means to usWhen I count my blessings, I count you twiceAcross the miles: [...]
With so many days to celebrate throughout the year, there's no need to wait for an official holiday. Here's a list of noteworthy occasions. Jan 10: Poetry at Work DayJan 12: National Hot Tea Day Jan 16: Appreciate a Dragon DayJan 21: National Hugging DayJan 23: National Handwriting Day Feb 1: National Candy-Making DayFeb 2: Groundhog DayFeb [...]
List the recipient's name, the company name, street address or PO Box, and city/state/ZIP code on separate lines, in that order. Secondary address information, such as suite or apartment number should be added to the end of the address [...]
The season is about more than turkey or stuffing. In keeping with the theme of gratitude, here are sayings suitable for quoting, adding to a card or making a toast. Let us be grateful to the people who make us happy; they are the charming gardeners who make our souls [...]